Your favorite watch or fitness tracker gets an upgrade. I designed this space-saving, criminally comfortable, featherweight ID to free up your wrist real estate. With the Universal Sidekick, there’s no need for a separate ID band—it slides onto your existing watch or tracker in seconds, stays put, and looks good. Simple, sleek, and out of the way until it matters. Most importantly, it puts life-saving info on your wrist, so you (and the folks who care about you) get real peace of mind—every day.

Why you’ll love it

✓ Looks great  — Sleek and discreet. This is one sidekick that can be the hero of the story. It’s ID for life. 

✓ Lasts forever — Premium materials, built-to-last construction, and super-crisp engraving that’s guaranteed for life.

✓ Could save your life — Who you are, who to call, and other crucial details—right on your wrist when seconds matter. It’s not just a piece of gear; it’s peace of mind. Made for miles. Ready for maydays.

✓ Always-on dependability — Analog by design. No batteries to die, no signal to drop. Works everywhere, all the time.

✓ Goldilocks fit — With two sizes and a barely-there strap, the Universal Sidekick iD slides on and stays put. It hugs your band, not your skin. Minimal contact. Maximum comfort.

✓ It’s Who I Am — A simple ID with a big message: I’m off the couch, I choose adventure, and I’m someone’s someone. Make it yours. 

Built on trust

My amazing team and I are real people, just like you. We design, engrave, and ship every order in Kentucky. If you don’t love it, you don’t pay for it. We’ve got your back with free returns, a lifetime engraving guarantee, and humans who actually pick up the phone. Shazam. 

Each order includes with three accessory straps.